Here Are Ten Tips For Using Google Shopping Ads That Will Help You Win In 2023


  • How Do Google Shopping Ads Work
  • You've got Google Ads, so why not use them
  • What's the deal with Google Shopping


This is mostly due to the fact that buyers can see the items in context with high-quality photographs and focus on the specifics that are most important to them. Moreover, these ads dominate the very first page of results when you do a search. This implies that prospective clients will encounter your company at least once.

Google Shopping Ads may be of great assistance when trying to increase online sales for your company.

How Do Google Shopping Ads Work?

Since the advent of the e-commerce revolution, the Google Merchant Centre and Google Adwords have emerged as the two preeminent platforms in the Google Shopping Ads Network. You may set up the shopping feed using the Merchant Centre.

All of the marketing efforts for the retail feed are administered on Google Ads. Budgets, bids, optimisations, and insights are all created and managed in this area, which may be thought of as the dashboard or the backend. The Google Shopping Network provides an effective platform for promoting and selling goods online.

You've got Google Ads, so why not use them?

In the world of online business, Google Ads is among the most extensive advertising networks. It gives you access to a wide variety of e-commerce advertising resources, letting you build a shop from the ground up. The services and products provided are also very intuitive and savvy, and their support staff will answer any questions you may have.

In addition, the network will allow you to expand your company and hyper-target consumers according to their individual tastes, demographics, and other characteristics. This makes it among the top networks available online, so you should give it a go if you want to expand your business.

What's the deal with Google Shopping?

Google Shopping lets you create shopping campaigns using Google AdWords and display them to customers who are searching for things connected to your products. When a user does a search for a product-related phrase, relevant results will include the product's picture, title, and price.

Many inquiries that lead to these adverts have strong buying intent. This is a major factor in the success of Google Ads campaigns for businesses.

Best Practises for a Successful Google Shopping Ads Campaign

Here are some of the most effective methods for enhancing your Google Shopping Campaign:

  • Improve Product Naming Practises

If you want to see improved results in the product feed optimisation, one place to start is with the product titles. With the right tweaks, a product stream may generate almost 10 times as much traffic as before.

Spend some time and energy making sure your product names are as descriptive and useful as possible so that customers can find what they're looking for quickly and easily. Reports based on users' search queries might reveal the nature of the terms they employ.

You should consider not only the most profitable search phrases but also the arrangement of the words. Following this, add it at the beginning of the product titles.

Finding the right word that precisely describes what your customers are looking for is a continuous process. You may optimise the query problem as a whole and increase subscriptions with their help.

  • Refine the Categories and Descriptions in Your Product Feed

The categories and descriptions in your product feed may also be improved. These are the phrases people will use to interact with and learn about your brand. The divisions between items may be made more intuitive, and the categories themselves should be straightforward.

The selling title and product description must be in sync with one another. You may set aside some time once a week to do this in a more methodical fashion.

How to Improve Your Product Photography

When trying to differentiate yourself from the competition, the quality of your product photos is crucial. In addition to breathing life into the goods, they illuminate its inner workings and proportions for the buyer. They may then determine whether a product meets their needs in this way as well.

Eighty-two percent of respondents said they were more inclined to click on a shopping ad if it included a model using the goods. Having an actual example of how the product might be put to use is preferable than merely showing a picture of it.

This too is a continuous process that requires regular optimisation of the pictures to guarantee their optimal display in both the site and the advertisements.

One of the best features of text advertisements is Ad Extensions. They may elevate Google Shopping advertisements to a whole new level by supplementing and enhancing the standard text advertisements.

For Google Shopping, there are two main kinds of ad extensions:

  • Extending Automatically

Tax or shipping details are shown in a PLA.

  • Merchandise Mart Software

Some examples include the Google Customer Review, the Google Product Ratings, and the Google Merchant Centre.

Conversion rates and click-through rates (CTRs) benefit greatly with extensions. The Merchant Centre calculations are based only on the data you input there. You may find similar instances in several commercials that have supplemental text. The phrases "Free shipping" and "90-day returns" are two examples.

It's one of the most effective methods for ensuring that the people who see your advertising on the Google Network find them interesting and useful enough to continue making purchases from your business.

  • Make Use Of User Reviews And Ratings

This is a crucial action to do if you want to increase sales on Shopify. Since a sizable percentage of consumers would not buy a product without first reading reviews and ratings, it is crucial that you feature the highest rated items prominently. People are more likely to shop and purchase more of your things if you give them the freedom to provide honest feedback.

There are other options to include the product's star rating and review count inside the Google ad.

There is a good reason why the majority of advertisements include product recommendations and reviews. Nearly nine in ten consumers (88%) read product reviews before making a purchase decision. It's one of the most persuasive methods of getting the word out about a product, and it operates in much the same manner as a personal endorsement would.

When shown next to listings that include a review of the product, those without a review or rating seem significantly more incomplete and less attractive. Having your product rated highly will not only set it apart from the competition, but will also inspire confidence in the minds of many prospective buyers. It raises click-through and conversion rates across the board and boosts exposure in search results.

You need a certain number of reviews before your product appears in the Product Ratings. A few bad reviews are to be expected whenever there are reviews, but that's OK.


This is because prospective buyers value reading both positive and negative feedback equally. A flawless product is considered incredible and fraudulent, hence the best rating is 4.7 stars.

It is helpful to provide the seller's rating as well. The quality and efficiency of the product listing as a whole are both improved as a result.

  • Strategy for Using Negative Keywords

Using negative keywords effectively will help ensure that your adverts only appear in response to relevant queries. Since there is currently no way to include these terms into the Google Shopping ecosystem, merchants must put their trust in Google to identify the best keywords.

Google's algorithm isn't foolproof, even if you write flawless titles and descriptions. It's not entirely mechanical; it's human. It has the potential to display your advertising for totally unrelated query phrases. This might be troublesome since your ad can show up for an unrelated search phrase, costing you money. Google will lower your quality score and stop showing your advertisements as often if people aren't clicking on them.

Ads may be prevented from appearing for non-relevant search phrases by using negative keywords. Your adverts will not be shown in response to queries that include the negative keywords specified by you. By eliminating expensive clicks, these negative keywords may save a lot of money. It will boost ad quality and clickthrough rate. It's an easy procedure that may be implemented with little effort.

  • Price Items Based on Device Efficiency

Adjusting device bids depending on performance is possible when managing a campaign at the Ad group level. When optimising an account, tracking ROAS may help you focus on the content that is most profitable for your company. Select the devices option in the ad group or campaign level navigation to get this report.

  • Geo-Locational Optimisation

The conversion rate is often affected by the location of the consumer. This may be improved by making location-aware bid adjustments. Improving the advertising' exposure and picking the ones with the highest ROI are both crucial.

You may find the Geolocation in the locations tab of the campaign view to do this action at the campaign level.

  • Price Premium Performance Goods More Aggressively

If your ads are set up correctly, you can boost the profile of your best-performing goods. This may be achieved by:

  • Device-specific bid adjusting
  • Rising offers
  • Plan your Remarketing campaign

 Remarketing is the act of sending advertisements to a person who has already visited your shop. It's easy to implement a remarketing code or tracking code. Customers' online movements may be monitored and targeted based on their past actions via remarketing.

The Two Varieties

  • Real-Time Retargeting

Google's Display Ad campaign is a great tool for remarketing.

When activated, it pulls information about items seen by consumers from the Merchant Centre and displays those products in light bulbs.

Search and merchandising remarketing lists are not a campaign in and of itself, and they are simple to generate. Campaign audiences created in Google Ads or Google Analytics may be attached directly to existing campaigns, eliminating the need to create new audiences from scratch.

  • Final Thoughts

These are some of the most effective and straightforward methods for boosting sales on Shopify. You'll learn the best methods to go about the various tasks if you keep trying them out. Have fun! 


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